The Government of India has designated September 23 as National Ayurveda Day to promote the traditional system of Ayurveda and its holistic approach to health.

The Government of India has designated September 23 as National Ayurveda Day to promote the traditional system of Ayurveda and its holistic approach to health.
This date was chosen to commemorate the birth anniversary of Dhanvantari, the mythological god of Ayurveda, whose appearance is celebrated on Dhanteras, which often falls around late October or early November but was fixed to September 23 for consistency in some announcements.
The day aims to raise awareness about Ayurveda’s benefits, encourage its integration into modern healthcare, and preserve its ancient wisdom.
The initiative began in 2016, and each year, the Ministry of Ayush organizes events, workshops, and campaigns to celebrate Ayurveda Day, focusing on its principles of natural healing, preventive care, and wellness.
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For instance, in 2024, the theme was “Ayurveda for All”, emphasizing accessibility and global outreach. Posts on Social Media also highlight this annual celebration, with users sharing pride in India’s ancient medical heritage and ongoing efforts to mainstream Ayurveda.